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The High Cost of Cheap Sample
By Rob Berger “At least it will give us directional information. I mean, how wrong can it be?” I’ve heard those remarks and many like them bantered about when people rationalize using cheap sample...
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Marketing Analytics for Data Rich Environments
By Kevin Gray and Michel Wedel Kevin Gray: There has been a lot of buzz about data science, big data, analytics and so on in the past few years, and a lot of marketing researchers seem confused about...
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Generating Accurate Audience Data: Publishers’ Secret Weapon in Competition...
By Kevin Gianatiempo There is an ongoing quest to reach audiences in our multi-channel world and marketers, advertisers and brands have had to adapt to the rapidly changing landscape in the digital...
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How Brands & Advertisers Benefit from Emerging Data Collection Techniques
Richard Thornton It was interesting and heartening to see in the latest GRIT report that many emerging techniques for data collection in Market Research (MR) are becoming mainstream, such as mobile...
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Exploring the Use of Emojis in Qualitative Research
Photo: Josh Valcarcel/WIRED By Over the Shoulder Whether English teachers like it or not, emojis are a huge part of how people express themselves today. To get a sense for how fast emojis – which...
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Jeffrey Henning’s #MRX Top 10: Broken Societies, Brexit, and Beer
By Jeffrey Henning Of the 5,037 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted… Matters of Opinion 2017: 8 Things We Learned About Politics,...
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The Most In Demand Suppliers At IIeX Europe ’17
IIeX Europe 2017 is happening right now, and it’s been an amazing event. With 560 attendees it’s grown massively from previous years in general, but this year the client side attendance has been...
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The Giant That Was Greenfield Online
By Matt Dusig In every industry, there’s a pivotal, innovative, company that forges new paths to do something that’s never been done before. In 1998, PayPal created the consumer-friendly, money...
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The Top 20 Most In Demand Supplier Types At IIeX NA 2017
IIeX North America was 2 weeks ago, and it was a resounding success on all levels. With 924 attendees in it’s 5th year it continues to grow year-on-year and attract the most diverse audience of...
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The Top 50 Most Innovative Research Suppliers of 2017
Editor’s Note: This is an excerpt from the most recent GRIT Report for Q1-Q2 2017 with just part of the analysis of the Most Innovative Supplier & Clients sections. The full report with more...
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WIRe 2017 Gender Diversity Study
It’s been three years since WIRe released the results of our first global survey on gender and diversity in the MR industry. In order to track against our baseline data, and measure progress in our...
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#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise
Of the 3,475 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted… Of Tears and Text Analytics – Kelsy Saulsbury shares the pros and cons of...
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Personal Data: The Ultimate Commodity?
Recently, John Thornhill wrote an interesting article in the Financial Times on the role platforms like Facebook can play in establishing a universal basic income via data. Here is the crux of his...
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Complicated vs. Complex
By Ruben Alcaraz This acceleration of unforeseen events goes hand-in-hand with the technological boom societies around the world are experiencing & the emergence of ubiquitous informational...
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