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The Dominance of Email: Penetration and Performance
By Rudly Raphael Many in the research industry banged the mobile drum as if mobile data collection would replace online in only a few years. This mindset, like other delusions of grandeur, ignored...
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8 Ways MR Conference Exhibitors Should Up Their Game
By Ray Poynter I am lucky to attend a large number of conferences each year and at most of these conferences there is a trade-show or exhibition area. With a few notable exceptions many of the...
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Big Data and Marketing Research
Courtesy of FGI Research By Michael Lieberman Many recent internet posts (e.g. Twitter, LinkedIn) have advanced the claim that “Big Data will replace traditional survey research.” The authors...
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The Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek)
It’s a tradition to offer a few “sneak peeks” on key sections of any upcoming release of the GRIT Report. In about 2 weeks we’ll be publishing the Q1-Q2 2016 GRIT Report. In this newest report we...
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How Would Silicon Valley Reinvent Market Research?
By Kristof De Wulf The future has never been more fascinating. 10 years from now, we expect to be able to manipulate DNA the same way as a Word doc, to buy the power of a human brain for just $ 1,000...
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The Top 40 Most In Demand Research Suppliers at IIeX North America
Whew! It’s been a breakneck past month as we raced towards the biggest and best IIeX event yet: IIeX North America 2016. Last week all the hard work of many folks paid off in droves and we had a...
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5 Guardrails to Guide Qualitative Learning
Earlier this year, Schlesinger Associates installed THE WALL at select facilities. This dynamic, multi-window interactive wall serves as both a free form and structured display of qualitative...
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Pokémon Go: Gamification Lessons For Research
By Jason Anderson Gotta Catch ’em All You’re reading this on the Internet, so it’s a safe assumption you’ve heard of Pokémon Go. It might even be a decent bet that you’ve played it: In just over a...
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Ready, Set, Pokémon Go – MRX and the Augmented Consumer
By Jeffrey Henning Pokémon Go has rapidly become the most popular Augmented Reality (AR) game ever. Already, it has more daily users than Twitter and consumes more of users’ time than Facebook....
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The Engagement Crisis: there is a Light at the End of the Tunnel
By Adriana Rocha In the last 10 years or so, we have witnessed the growth of automation on data collection, analysis and reporting in the market research industry. We have also seen new technologies...
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Three Things I Learned from Catching Pokemons
By Felix Rios Pokemon Go landed in the UK last week and I jumped on board right away. Twenty-four hours and seven pokemons in my pokedex later, I noticed a few lessons we can apply in the market...
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Feelings. Nothing More Than Feelings.
By Dr. Stephen Needel Feelings, a 1974 song by Morris Albert, might be the worst song ever to hit the charts (at least for males in the early 70s). A recent Quirk’s article...
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Why You Should NOT Follow Procter’s Latest Marketing Advice
Editor’s Note: Marketing ROI, mix modelling, attribution, programmatic, cross platform measurement and similar topics are hugely important debates taking place right now. In fact, it’s so important...
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Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
Editor’s Note: Anyone who has the dubious honor of being my friend on Facebook knows I am a political junkie. Elections are like sports to me, and the Presidential election is the Super Bowl....
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The Death of Marketing-Mix Modeling, As We Know It
Editor’s Note: Last week we posted a great think piece by Joel Rubinson on the need to focus on “bottom-up” marketing. One of the keys of achieving marketing ROI is developing effective mix models...
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CASRO Transformation Series: GlimpzIt – Seize The Glimpz
By Jeff Resnick It is often said that a picture is worth a thousand words. Combine pictures with video, text and a litany of other emerging forms of communication with the ability to reveal patterns...
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System1 Politics Spotlight: Hillary Clinton
Editor’s Note: GreenBook has no position on the U.S. Presidential Race. As Editor, I’ve chosen to showcase the System1 Politics experiment by BrainJuicer because I believe it is relevant,...
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Pokémon Go: Gamification Lessons For Research
By Jason Anderson Gotta Catch ’em All You’re reading this on the Internet, so it’s a safe assumption you’ve heard of Pokémon Go. It might even be a decent bet that you’ve played it: In just over a...
View ArticleClik here to view.
Ready, Set, Pokémon Go – MRX and the Augmented Consumer
By Jeffrey Henning Pokémon Go has rapidly become the most popular Augmented Reality (AR) game ever. Already, it has more daily users than Twitter and consumes more of users’ time than Facebook....
View ArticleClik here to view.
The Engagement Crisis: there is a Light at the End of the Tunnel
By Adriana Rocha In the last 10 years or so, we have witnessed the growth of automation on data collection, analysis and reporting in the market research industry. We have also seen new technologies...
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