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Three Things I Learned from Catching Pokemons
By Felix Rios Pokemon Go landed in the UK last week and I jumped on board right away. Twenty-four hours and seven pokemons in my pokedex later, I noticed a few lessons we can apply in the market...
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Feelings. Nothing More Than Feelings.
By Dr. Stephen Needel Feelings, a 1974 song by Morris Albert, might be the worst song ever to hit the charts (at least for males in the early 70s). A recent Quirk’s article...
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Why You Should NOT Follow Procter’s Latest Marketing Advice
Editor’s Note: Marketing ROI, mix modelling, attribution, programmatic, cross platform measurement and similar topics are hugely important debates taking place right now. In fact, it’s so important...
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Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
Editor’s Note: Anyone who has the dubious honor of being my friend on Facebook knows I am a political junkie. Elections are like sports to me, and the Presidential election is the Super Bowl....
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The Death of Marketing-Mix Modeling, As We Know It
Editor’s Note: Last week we posted a great think piece by Joel Rubinson on the need to focus on “bottom-up” marketing. One of the keys of achieving marketing ROI is developing effective mix models...
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CASRO Transformation Series: GlimpzIt – Seize The Glimpz
By Jeff Resnick It is often said that a picture is worth a thousand words. Combine pictures with video, text and a litany of other emerging forms of communication with the ability to reveal patterns...
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Spotlight on ESOMAR Council Elections: Niels Schillewaert
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
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Spotlight on ESOMAR Council Elections: Christophe Ovaere
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
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Spotlight on ESOMAR Council Elections: All Candidates
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
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SYSTEM 1 POLITICS: THE RISE AND FALL OF DONALD TRUMP
Editor’s Note: GreenBook has no position on the US Presidential race. We have been showcasing the experiment being conducted by BrainJuicer under their System1 Politics brand because we think it’s...
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Growing the Industry by Funding More Research – Part Three
By Peter Zollo Editor’s Note: Welcome to our third post featuring two projects currently offered on Collaborata, the market-research marketplace. Like Collaborata, we believe in the idea of connecting...
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It’s Time For Facebook To Assume Responsibility
By Doron Wesly First, a few facts to level set the conversation: I love Facebook I spend too much time on Facebook I love staying up to date on family and friends thanks to Facebook I love...
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Recent Trends in Millennial Insights
By The GutCheck Team We’ve all learned a lot about Millennials in the past few months. From their hard-to-predict voting behavior to their questionable-at-best survival skills, the power of...
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The Death of Marketing-Mix Modeling, As We Know It
Editor’s Note: Last week we posted a great think piece by Joel Rubinson on the need to focus on “bottom-up” marketing. One of the keys of achieving marketing ROI is developing effective mix models...
View ArticleClik here to view.
CASRO Transformation Series: GlimpzIt – Seize The Glimpz
By Jeff Resnick It is often said that a picture is worth a thousand words. Combine pictures with video, text and a litany of other emerging forms of communication with the ability to reveal patterns...
View ArticleClik here to view.
System1 Politics Spotlight: Hillary Clinton
Editor’s Note: GreenBook has no position on the U.S. Presidential Race. As Editor, I’ve chosen to showcase the System1 Politics experiment by BrainJuicer because I believe it is relevant,...
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Spotlight on ESOMAR Council Elections: Niels Schillewaert
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
View ArticleClik here to view.
Spotlight on ESOMAR Council Elections: Christophe Ovaere
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
View ArticleClik here to view.
Spotlight on ESOMAR Council Elections: All Candidates
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
View ArticleClik here to view.