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Top 40 Predictions about Insights & Analytics for 2017
Editor’s Note: Well, it’s the close of another year and while that means many things to many people, for me it means one of my favorite annual events: our annual year ahead Prediction post! This...
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System1 Politics Spotlight: Hillary Clinton
Editor’s Note: GreenBook has no position on the U.S. Presidential Race. As Editor, I’ve chosen to showcase the System1 Politics experiment by BrainJuicer because I believe it is relevant,...
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Spotlight on ESOMAR Council Elections: Niels Schillewaert
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
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Spotlight on ESOMAR Council Elections: Christophe Ovaere
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
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Trump Ads Won the Election (and what marketers and advertisers can learn from...
By Parry Bedi & Adhil Patel The election is now firmly behind us. Over the next few months and years, we will continue to hear arguments and counter arguments as to how and why polls missed the...
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How Brands & Advertisers Benefit from Emerging Data Collection Techniques
Richard Thornton It was interesting and heartening to see in the latest GRIT report that many emerging techniques for data collection in Market Research (MR) are becoming mainstream, such as mobile...
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Exploring the Use of Emojis in Qualitative Research
Photo: Josh Valcarcel/WIRED By Over the Shoulder Whether English teachers like it or not, emojis are a huge part of how people express themselves today. To get a sense for how fast emojis – which...
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Spotlight on ESOMAR Council Elections: All Candidates
Editor’s Note: ESOMAR Council Elections are coming up, and as big fans of the association and friends of many of the people standing for election we thought we’d open the blog for any who want to...
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SYSTEM 1 POLITICS: THE RISE AND FALL OF DONALD TRUMP
Editor’s Note: GreenBook has no position on the US Presidential race. We have been showcasing the experiment being conducted by BrainJuicer under their System1 Politics brand because we think it’s...
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Growing the Industry by Funding More Research – Part Three
By Peter Zollo Editor’s Note: Welcome to our third post featuring two projects currently offered on Collaborata, the market-research marketplace. Like Collaborata, we believe in the idea of connecting...
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It’s Time For Facebook To Assume Responsibility
By Doron Wesly First, a few facts to level set the conversation: I love Facebook I spend too much time on Facebook I love staying up to date on family and friends thanks to Facebook I love...
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Recent Trends in Millennial Insights
By The GutCheck Team We’ve all learned a lot about Millennials in the past few months. From their hard-to-predict voting behavior to their questionable-at-best survival skills, the power of...
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Top 40 Predictions about Insights & Analytics for 2017
Editor’s Note: Well, it’s the close of another year and while that means many things to many people, for me it means one of my favorite annual events: our annual year ahead Prediction post! This...
View ArticleClik here to view.
Trump Ads Won the Election (and what marketers and advertisers can learn from...
By Parry Bedi & Adhil Patel The election is now firmly behind us. Over the next few months and years, we will continue to hear arguments and counter arguments as to how and why polls missed the...
View ArticleClik here to view.
Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai
At IIeX EU in 2016 the winner of the Insight Innovation Competition was a unique emotionally-based text analytics solution led by our first female CEO winner, Lana Novikova of Heartbeat.ai. Now...
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Is London now the world’s capital for Market Research? Come and find out for...
By Stewart Tippler With Brexit’s immediate and continual impact on the value of Sterling, the US Dollar and EURO have become much stronger in comparison. The UK has always been the second market...
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Jeffrey Henning’s #MRX Top 10: Broken Societies, Brexit, and Beer
By Jeffrey Henning Of the 5,037 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted… Matters of Opinion 2017: 8 Things We Learned About Politics,...
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Using Palm Trees to Visualize Performance Across Multiple Dimensions
By Tim Bock Palm trees are my favorite visualization. They look great. They are easy to understand. There is no other visualization that is as effective at decomposing performance across multiple...
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Twitter Network Analysis: Nordstrom at the Center of Resistance?
By Michael Lieberman Mathematical analysis can tell us a lot of what is happening now. A great example is a Social Network Analysis Map of “@Nordstrom” I ran last Friday, February 10. The graph...
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